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MSV and BMW extend partnership for a further three years

Tuesday, February 17 2015

MotorSport Vision (MSV) has extended its partnership with BMW UK, making BMW's high-performance 'M' cars available to thousands of driving enthusiasts at some of the UK's best motor racing circuits for another three years.

As part of the new agreement, the BMW M3 Coupé previously featured in MSV driving experiences will be replaced this spring by its successor, the lighter and faster BMW M4 Coupé.  

The M4 Coupé will be available to drive with the RaceMaster and M4 Master experiences from late May onwards at Brands Hatch in Kent and Oulton Park in Cheshire, and the M4 Coupé GTP will be part of the highly reputed PalmerSport corporate driving event at Bedford Autodrome from March.

In the five years since MSV and BMW first entered into a partnership, more than 90,000 guests have driven BMWs at speed, with expert instruction, at MSV venues.

As part of the renewed partnership, BMW will also provide the essential safety vehicles which operate at MSV race meetings at Brands Hatch, Oulton Park, Bedford Autodrome, Snetterton in Norfolk, and Cadwell Park in Lincolnshire. The BMW M235i safety cars, X5 medical cars, and 5 Series Touring course vehicles will be employed across more than 120 events and seen by more than 1.5 million circuit visitors each year.

Jonathan Palmer, Chief Executive of MSV, commented: "BMW and MSV are both totally committed to ultimate performance and excellence in our respective fields, so I am delighted that the long-standing successful partnership between us is continuing for a further three years. The outstanding performance of our BMW vehicles is hugely appreciated by the thousands of guests who drive them in the optimal environment of our MSV circuits and we look forward to enhancing still further our driving experiences and value over the coming years."

Uwe Dreher, Marketing Director of BMW UK, said: "Engaging with and exciting current and prospective BMW customers is a cornerstone of what we do. Our partnership with MSV has proved an excellent way to achieve this while at the same time creating an increasing legion of BMW fans. So I am delighted to continue with this strong partnership. 2015 and beyond will see more class-leading BMW products arrive and these will feature at MSV experiences in good time."

For further information about MSV driving experiences visit www.msvdrivinggifts.com and for information about PalmerSport see www.palmersport.com